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What We Do


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What We Do


Working with globally minded companies, our team of content strategists and journalists find where you fit in — and stand out. WSL helps you define your content strategy, design your editorial identity and create unique packages tailored to your industry and audience — including smartletters, premium dossiers, brand content, editorial eventsvideos and social media toolkits.

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Content StRategy


Content StRategy


WSL provides strategic consultation and content workshops that will help position your brand as a marketplace leader, and strengthen connections and communication with employees.

Reaching beyond your everyday content strategy, we see content as strategy.

As Worldcrunch founder Jeff Israely recently wrote on Harvard Nieman Lab, we help brands "find, engage and track current and future customers by telling stories alongside the selling of products."

WSL can also help in conceiving and executing special operations and dedicated content campaigns that can be distributed globally thanks to our network of international media partnerships.

Le Tour du monde des idées on FRANCE CULTURE

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Süddeutsche Zeitung's International

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Huffington Post

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Content Marketing/ Brand Content


Content Marketing/ Brand Content


We help companies and institutions tell their stories with text, audio and video content that engages, educates and activates audiences through compelling storytelling.

 

FAB Beauty (L'Oréal) here and here

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BOTANICALS WEBSITE

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SPAIN TOURISM

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FRANCAISE DES JEUX LONG video and short video

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WORD TRAVELS: JUGAAD

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Solvay infography, "Battle of the Buildings" here and "New Delhi Pollution" here

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Holacracy video

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On This Day

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QUOTE/UNQUOTE

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TAke 5 here and here

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One Shot format

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MARNI

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Smartletters


Smartletters


Smartletters are tailor-made, mobile-friendly newsletters on topics that are important to a company's activities. Each edition contains thought-provoking and easily digestible stories from around the world, exclusively translated into English and promptly delivered into the inboxes of your choice.

Whether you want to stay up-to-date or spark new ideas, Worldcrunch Story Lab smartletters are an intelligent and time-efficient tool.

You can take a look at a copy of our Smart Cities International edition and our Smart Mobility newsletter.

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Premium Dossiers


Premium Dossiers


Digging deeper and reaching wider than ever before, premium dossiers offer a series of articles from the best journalists, regardless of language or geography. Thanks to a unique global network of partnerships, we can deliver rights-cleared content from the top international media outlets providing an unprecedented range of stories and viewpoints.

Click here for an example of premium content.

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Social Media Toolkit


Social Media Toolkit


The social media toolkit offers ready-made updates to start conversations and engage in real time with your audience. Complete with links, images and hashtags, the toolkit frees up your time and attention to focus on interacting with your customers and managing the relationship.

Here's an example of ready-to-share content.

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Live Events


Live Events


To build live events with lasting value requires an editorial strategy that can articulate your world vision for employees, clients and thought leaders in your company's field. We can help you conceive, position and manage the event, by sourcing the best venues, creating top content and recruiting A-list international speakers.