We are in Spain this week, where energy giant Gas Natural Fenosa has turned its attention to the big screen to raise awareness of energy efficiency issues. The Cinergía campaign – a portmanteau of cine and energía – brings together some of Spain’s top actors and directors in four short films that each address questions of energy efficiency from unusual perspectives. The storylines include an art restoration expert in a classic terror short and a humorous look at a new couple’s experience in an abnormally cold house.
Paco Plaza, director of Ultravioleta which was screened at the world famous San Sebastián Film Festival, said “Cinergía is about communicating clear messages on energy efficiency in an entertaining and enjoyable way.”
For Natural Gas Fenosa, this campaign was not a one-off, but rather formed part of a larger strategy to support the Spanish film industry. The company has sponsored the San Sebastián Film Festival since 2010, and has been its main sponsor for 3 years in a row so Cinergía was a logical next step to extend their influence into content.