Online Ratings: When Trust Is The New Currency

Online Ratings: When Trust Is The New Currency

Today, just a few quick clicks around the Internet can reveal vast information about both your past and your present, which may one day determine your future ­­— for better or for worse. Everyone who is communicating online, which is pretty much all of us these days, has to face this new reality.  Continue reading ...

Marketing to Millennials in Taiwan

Marketing to Millennials in Taiwan

Millennials. If you believe the hype, they are the marketer’s Holy Grail. Get the Millennials on board, and your brand will live forever. While this is of course a far cry from the truth, it cannot be denied that brands need to appeal to younger audiences if they don’t want to fade into non-existence as their current buyers age. Continue reading...

Hungary: The Most Up-To-Date City Guide

Hungary: The Most Up-To-Date City Guide

Travel guides become out of date the moment they’re published, and photos tell a better story than any pat, 90-word review ever can. So in an effort to give tourists a good reason to activate their roaming services in Budapest, Hungary ... Continue reading ...

The Changing World Of Offline Shopping

The Changing World Of Offline Shopping

BUENOS AIRES - There is little doubt that the world of retail has been altered beyond recognition by online shopping. Our marketing habits have therefore had to change as well, but it's not just online that the revolution is taking place; real-life shopping is not immune to our shifting habits and expectations either. Continue reading...

Brazil: The Very Best Of Barbecue

Brazil: The Very Best Of Barbecue

Cookbooks can be frustrating. Sure, they all have mouthwatering pictures. But for most people, there's nothing particularly exciting in reading endless lists of ingredients and staring at recipes you'll never dare to make. Except for this particular book. Continue reading...

Philippines: Brand Silence

Philippines: Brand Silence

We are in the Philippines today where global brand P&G’s recent campaign for Pampers stepped outside the traditional branded entertainment box composed mainly of TV, movie or radio adverts into a very empty space. Continue reading...

Shoes Are Instagram's Best Friend

Shoes Are Instagram's Best Friend

The Israeli branch of Canadian shoes and accessories brand, Aldo, took to the streets of Tel Aviv to execute a fantastic blend of online and offline content marketing and earn serious kudos with its Israeli fans. Continue reading...

India: Mobile Content Marketing With A Twist

India: Mobile Content Marketing With A Twist

Welcome to India, where we are reminded that the power of content marketing is not restricted to new media channels alone.

Kan Khajura Tesan is a local language radio station. Despite sounding like a pretty standard community radio initiative, there is an important difference: Kan Khajura Tesan is available on-demand via a mobile phone. Continue reading...

Sri Lanka: Innovative Content Brings Social And Commercial Success

Sri Lanka: Innovative Content Brings Social And Commercial Success

Today our travels bring us to Sri Lanka where we are going to take a look at how daily newspaper Ada tripled its readership with the use of innovative content. But first a little context: Sri Lanka emerged from a 30-year civil war just five years ago. Despite fighting having come to an end, tensions remain high between rival Tamil and Sinhala groups. Continue reading...

Brazil: Videos & Free Advice Make For A Winning Combination

Brazil: Videos & Free Advice Make For A Winning Combination

This week we visit Brazil, where we check out how young Brazilian consulting start-up Luz.vc uses video to connect with its audience in the innovation sector. They produce tutorials to help their entrepreneurial clients overcome all manner of challenges from how to plan their cash flow to digital marketing advice. Continue reading...

Spain: Energy Efficiency Arrives On The Big Screen

We are in Spain this week, where energy giant Gas Natural Fenosa has turned its attention to the big screen to raise awareness of energy efficiency issues. The Cinergía campaign – a portmanteau of cine and energía – brings together some of Spain’s top actors and directors in four short films that each address questions of energy efficiency from unusual perspectives. Continue reading...